Meet Bowie

Bowie, the VANIOQ mascot, waving hello: a round blue bowerbird with violet eyes and a pink bow, beside buttons and a heart charm

Our mascot

Hi, I'm Bowie!

I'm VANIOQ's Chief Treasure Collector, a bowerbird from the rainforests of Far North Queensland. Pull up a perch and let me tell you my story.

Bowie's Profile

Name
Bowie
Species
Bowerbird, inspired by the satin bowerbird
Home
The rainforests of Far North Queensland, Australia
Signature look
Glossy blue feathers, violet eyes and a pink VANIOQ bow
Loves
Buttons, ribbons, charms and anything blue, yellow or shiny
Job
Chief Treasure Collector at VANIOQ
Motto
Everyday, your way.

My Story

In the rainforests of Far North Queensland, where VANIOQ calls home, bowerbirds like me spend our days collecting colourful little treasures – flowers, berries, shells, even pegs and straws. Then we arrange them, piece by piece, into something beautiful.

When I met the VANIOQ team, I realised we had a lot in common. You collect a button here, a ribbon there, a handful of charms, and suddenly it becomes a card, a costume, a gift or a memory. That's bowerbird thinking!

So now I wear the VANIOQ pink bow, keep a spare button close by, and help you find the little treasures for your next creation.

Bowerbird Fun Facts

  • Not really blue!Male satin bowerbirds have black feathers, but their texture scatters light so they shine a deep, glossy blue.
  • Those violet eyes are realAdult male satin bowerbirds have striking violet-blue eyes, just like Bowie.
  • Master decoratorsMales decorate their bowers with blue, yellow and shiny things: berries, flowers, snail shells and even pens, straws and clothes pegs.
  • Our neighboursA separate population of satin bowerbirds lives in the Wet Tropics of north Queensland.

Where to Spot Me

Look up at your browser tab and you'll find me there! Keep an eye out for me around the shop too, on new finds, DIY ideas and special offers.

Bowie icon badge

Ready to start your own collection?

Shop now → Read the VANIOQ story